Creative Direction
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Production
/
Post
Renting Redefined
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1
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/ About the project
Ahhh New York City. It's loud. Fast-paced, and unrelenting. This product explainer video features authentic sites and sounds from NYC, and helps establish the narrative that even though life in the Big Apple can be hectic, with Surecave, everything is peachy.
Fun fact: when filming began, there wasn't a finalized version of the UI. To work around this, we had our actors interact with a green screen in a variety of different ways, and we added the animations in later during post-production.
/ Credits
Client:
Surecave
Agency:
Brave People
Production:
Rally Film Co.
/ Year
2020
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