Everything On Tap

Micro Matic approached Brave People, a Tampa-based creative agency, to produce an impactful marketing piece for an upcoming tradeshow. It needed to feature the diverse range of beverages their towers can dispense, while also showcasing a lifestyle component.

Our approach was to film the towers in a "void", where the black background would act like a blank canvas, making the chrome towers and beverages pop off the screen. We leaned heavily on high speed frame rates and macro lenses to capture every detail in high resolution. The result is a eye-catching piece of content. Perfect for bringing in new visitors and potential clients at a tradeshow booth.