Alessi Social

Take a beloved high-end Italian food brand, stir in a brand-new target demographic, add a pinch of strategy, a dash of creativity, and enjoy!

Tampa-based ad agency Schifino Lee developed a strategy of organic and paid social media content in support of Alessi's brand new “Let’s eat” campaign. Each post fit neatly into one of four key messaging buckets that spoke to the demographic: quality, convenience, food inspiration and Alessi heritage. The plan worked, exceeding Alessi’s targets for views, clicks and conversions.